Archive for the “Portfolio” Category

Zentopy is a cloud file sharing service with an emphasis on security, sharing and collaboration. These are app feature and marketing concepts.


New Logo

User Interface:

Files Section (Photos)


File Screen – Showing Collaboration


Shares Section


Wireframing sharing a file on mobile


Wireframing a Dashboard UI



Posted on: December 17th, 2013
Author: Laurence Orr

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Posted in: Portfolio

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Project ACT is a workplace wellness initiative put out by the Santa Barbara Public Health Department and The Orfalea Foundation.

Project ACT Logo

New Logo

Project ACT Section Logos

Section Logos

Project ACT Web Design

Web Design

Project ACT Embroidered Logo

The idea is that people share their small workplace wellness ideas. Companies and organizations can go on the site and use the ideas to make there workplaces more healthy and productive.

I worked with them to create not only a main brand logo but a logo for each tip section. The logos will be used to brand anything from water bottles to pedometers. I also designed a website and built it on WordPress.

This is an ongoing project so check out the site and if you have any wellness ideas, please submit them.

Posted on: November 5th, 2013
Author: Laurence Orr

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Posted in: Portfolio

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CrowdedFilm is a collaborative Facebook game where the player can make mashup films and have them voted on by a film making community and even his/her Facebook friends.

CrowdedFilm Logo

New Logo

CrowdedFilm Logomark CrowdedFilm Editing Page

Film Editing Screen (shown inside Facebook environment)

CrowdedFilm Playing Page

Film Screen (shown inside Facebook environment)

Trying to make film editing easy and fun isn’t a simple thing to do. The first attempts are what you see below. I came up with a metaphor which was to make each clip a “puzzle piece,” where the user can simply drag n’ drop clips and have them “click” together to form an interesting mash up film. One of the goals is to give the feeling of film-editing at the same time making it easy and especially fun to do.

I echoed the puzzle piece idea throughout the logo shape. Also, each color in the logo would be a transition between clips, such as: wipe, dissolve, and hard edit.

This is just initial design work, and I am sure it will evolve to a very interesting point before it gets released. I do feel a lot of branding design early in the process of User Experience is most helpful in capturing everyone who is involved imaginations.

Posted on: November 19th, 2012
Author: Laurence Orr

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Posted in: Portfolio

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Pipio is an iOS app that will help you recognize a bird call and tell you what bird you are listening to.

New iOS7 Design:

Last year the app had to change because of iOS7 look and feel as well as audio recognition of the bird was too difficult for our small team. After some user research and discussion the app became more about birders sharing their experiences with birds.

pipio-mobile-7-01 pipio-mobile-7-02 pipio-mobile-7-03
Startup Santa Barbara Competition Design:
pipio-logo pipio mobile pipio mobile

Startup Screen • Identification Screen • Bird Profile Screen

pipio web

Web Landing Page

pipio wireframe

Mobile wireframe showing a ‘first use’ flow

Pipio started as “Chirp”, the winner of the Santa Barbara Startup Weekend of June 2012 where I was the lead designer.

The beauty of the app is that it isn’t just recognition. It will help birders save their life lists with a ton of relevant information and connect with other birders with similar bird lists.

The local television news (KEYT) even ran a story on us.

Posted on: October 12th, 2012
Author: Laurence Orr

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Posted in: Portfolio

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